If your company needs a new logo design, you'll probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Either way, you might be questioning: Why is logo design important?

Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is they'll be more open to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skillful application.

Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes. And we all know that it's often the part of a new identity that is most picked apart by the public.

you want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
Here are some questions you can ask yourself, to get to the bottom of your brand identity:

Why did we start this business?
What are beliefs and values that are important to us as a company?
What do we do better than anyone else?
What makes us special?
If we could describe our brand in three words, what would they be?
What are the three words we would want our customers to use to describe us?